MADE TO MOVE - SWEATY BETTY COLLECTION SS22

Blurring the lines between sculpture and movement, this stand-alone capsule range for Spring/Summer 2022, was designed with a strong focus on dance. Emphasising essential functionalities that support dance and unrestricted body movement, this collection caters not only to dancers but to anyone incorporating free body movement into their wellness routine. The ultimate goal is to empower and instil confidence in all users while catering to their unique styles of movement.

Drawing inspiration from the "Labanotation floor plan," an old dance method that utilises fluid symbols to record and communicate body movements, the collection features seam lines and prints that echo this artistic approach.

The fabrics used in this range are carefully selected to enhance the overall experience. Four-way stretch nylons offer optimal flexibility and fluidity for warm-up and warm-down movements. For post-workout comfort, soft and buttery modal-blend scubas are incorporated. Additionally, the collection boasts super soft, highly stretchable, and supportive jersey materials that perfectly accommodate peak moments.

The success of this exceptional range has led to the emergence of key sell-out products. These sought-after shapes now take centre stage as part of Sweaty Betty's key franchises within both the lifestyle and performance main range, solidifying the brand's commitment to enhancing movement and style for all.

 

 

MOOD BOARD

 

COLOUR PALETTE

 
 
 

KEY SILHOUETTES

For performance the styling is clean and minimalist with soft muted colours and soft hand feel, sweat wicking, anti-odor jerseys.

Clean body suites and leotards with feminine strap lines and build in bra shelfs. 

4 way stretch woven sets with unique seaming and branded, rubber coated trims.

For the lifestyle product, model blend sand wash jersey are used for the head to toe sets.

 

RANGE

 

CAMPAIGN SHOOT

 

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