OUTERWEAR - SWEATY BETTY
THE BRIEF
Introducing the Mission Jacket franchise – a versatile product designed to cater to the needs of multi-performance enthusiasts.
The brief aimed to create a truly adaptable outerwear franchise, featuring two distinct lengths that would become key staples in our outerwear range. The primary focus was on satisfying the requirements of both performance-oriented individuals with the shorter length and those seeking a more lifestyle-oriented product with the long line silhouette. Despite their distinct purposes, it was essential to ensure a seamless synergy between these designs, uniting them under a single cohesive franchise while still catering to their unique requirements.
KEY FEATURES
Looking at fashion silhouettes and contemporary lines for shape combined with performance attributes and innovate construction techniques.
This Mission jacket is fully seam-taped, ensuring utmost protection, while the parkway hoods add an extra touch of functionality.
The fabric boasts water resistance, thanks to the DWT finish, guaranteeing a remarkable 5K waterproof rating. Embracing sustainability, the composition is thoughtfully crafted with 100% Recycled Polyester, aligning our commitment to eco-friendly practices.
The jacket is equipped with an internal fabric membrane that goes the extra mile to wick moisture away from the skin, maintaining comfort even during the most challenging activities. The result is an exceptionally soft feel that caresses the skin and adds an extra layer of indulgence to your outdoor adventures.
THE DETAILS
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THE MISSION PARKA JACKET
