About

A dynamic, passionate, and innovative senior activewear designer and manager with 9+ years of experience, having worked for leading brands including Sweaty Betty, Urban Outfitters, ASOS, M&S Active, Amazon, and New Look. A strong background in conceptual elevated luxury and trend forecasting, previously working at WGSN.

A passion for designing premium active apparel that meets the demands of performance clothing while combining a fashion-forward aesthetic. Enthusiastic and driven in all tasks and thrive when working as part of a cohesive creative team. Excellent leadership and management skills to deliver multiple business objectives. Excel in driving concepts and overseeing product range development from beginning to end in a fast-paced work environment. Exceptional technical knowledge of development and innovation across all cut and sew and seamless apparel as well as a deep understanding of specific end-use, product functions, and customer demands.